So I’m at it again!
Trying to find my way in this forest that is SOCIAL MEDIA.
It should be common knowledge by now, that, just having a regular job isn’t really ‘cutting it’ in today’s world. Almost everyone and their mother has a “side hustle” (a small business for those of us whose urban vocabulary may be a bit limited). Seeing as how I have developed this insatiable desire to own an account on every possible social media site that exist, I’ve decided that I’m going to make myself a social media guru of sorts.
Ok, so it’s definitely more than just social media, the online world is so vast and intriguing. Just last week I created my own website (don’t ask me why?!). It was all spurred on by my new position as “President” of the Baruch College Corporate Communication Graduate Student Association – BCCGSA. In my capacity as President, I was given the login details for the group’s website. I was aghast to say the least, when I realized that the website was so bland. So I set out to do some redesigning, as I am of the firm belief that the website of a CORPORATE COMMUNICATION group should reflect the skills and aptitude of its members.
But I digress, the whole redesigning of the BCCGSA website led me to creating my own. After all, it was all so easy!
Let’s fast forward >> I now have a website, with a logo, a “business” Pinterest account and a new blog on Blogger.com. But why????
I have found that small businesses, non-profit organizations and professionals who offer consultancy services, tend to solely operate from Facebook. WHY would they think that this is a suitable medium through which they should run a business??? Picture this; you’re at a conference, amongst your peers, people are exchanging business cards etcetera, and big and bold on your business card is a FACEBOOK PAGE!!!! The HORROR!!!
Don’t get me wrong, Facebook is a very effective way to communicate with you customers/ audiences/ etc but it is definitely not the most professional way to present your business, especially to your peers.
I have therefore decided that I am going to target these PR offenders and show them just how easy and cheap it is to create a logo, have a website and engage with their clientele through social media (besides Facebook).
Even with the smallest budget, any business can have a big PR presence!